For chief investment officers, there's only downside risk in cryptocurrency. It would take a leap of faith with a new custodian with no brand recognition.
source https://www.google.com/url?rct=j&sa=t&url=https://bitcoinist.com/us-trading-head-cryptocurrency-is-turning-the-corner-from-wild-west/&ct=ga&cd=CAIyGmM2Nzk3ODA2ZWViNjVjODI6Y29tOmVuOlVT&usg=AFQjCNHrO99sx3w0-ltzWZ8YYEUYt-zBDw