The partnership is significant because of the liquidity that these kind of investors need if they are to move further into cryptocurrency markets.
source https://www.google.com/url?rct=j&sa=t&url=https://www.finextra.com/pressarticle/75693/caspian-partners-b2bc-on-cryptocurrency-otc-market-move&ct=ga&cd=CAIyGmM2Nzk3ODA2ZWViNjVjODI6Y29tOmVuOlVT&usg=AFQjCNG_lVtUGPclccKDKsTkGB6pBCGUXg