Jaguar Land Rover is testing a software that will eventually allow drivers of its future cars to earn IOTA cryptocurrency in exchange for sharing data.
source https://www.google.com/url?rct=j&sa=t&url=https://www.ibtimes.com/jaguar-land-rover-reward-drivers-cryptocurrency-sharing-data-2788539&ct=ga&cd=CAIyGmM2Nzk3ODA2ZWViNjVjODI6Y29tOmVuOlVT&usg=AFQjCNEhVpQRHVRRFlvK6Z5Vzlc9N6YLwg