73% of the consumers don't know what a cryptocurrency is. Those who are aware of cryptocurrencies are likely to be men aged between 20 and 44.
source https://www.google.com/url?rct=j&sa=t&url=https://www.fxstreet.com/cryptocurrencies/news/fca-survey-73-uk-consumers-dont-know-what-cryptocurrency-is-201903080451&ct=ga&cd=CAIyGmM2Nzk3ODA2ZWViNjVjODI6Y29tOmVuOlVT&usg=AFQjCNGudiFyjsHtrajkOXj9PQ_hV_6ohg
