Essentially it's the launch of a new cryptocurrency. "We embrace new technologies I have been following this project for the past 1 week.
source https://www.google.com/url?rct=j&sa=t&url=http://www.hohne.com/yboyiw5k/bdouwo1.php%3Fshgbcz%3Dnew-cryptocurrency-ico&ct=ga&cd=CAIyGmM2Nzk3ODA2ZWViNjVjODI6Y29tOmVuOlVT&usg=AFQjCNE33vxa5EMMMH_XiEBPcxukKUcwMA