Accepting cryptocurrency payments is not only an obvious but also a ... and integrate cryptocurrency as a payment option in their business model.
source https://www.google.com/url?rct=j&sa=t&url=https://globenewswire.com/news-release/2018/10/15/1620941/0/en/Match-Trade-releases-Match2pay-a-Payment-Processor-Gateway-to-Meet-the-High-Demand-for-Cryptocurrency-Payments.html&ct=ga&cd=CAIyGmM2Nzk3ODA2ZWViNjVjODI6Y29tOmVuOlVT&usg=AFQjCNGg9c6DpGVhOHeruerDz-pTY8ZHUw
