Now, a growing number of companies are creating business models that use blockchain technology and cryptocurrency to address those concerns.
source https://www.google.com/url?rct=j&sa=t&url=https://www.cnbc.com/2018/09/08/media-meets-crypto-how-blockchain-based-media-is-compensating-users.html&ct=ga&cd=CAIyGmM2Nzk3ODA2ZWViNjVjODI6Y29tOmVuOlVT&usg=AFQjCNHOGF7gdgSkrd-3CVu7kMfwFx7qpg