Ayre claimed that users could buy equity in his company, Rocky Mountain Ayre, Inc., buy purchasing HempCoin, a cryptocurrency. From the release:.
source https://www.google.com/url?rct=j&sa=t&url=https://techcrunch.com/2018/09/12/finra-takes-down-an-unregistered-cryptocurrency-security/&ct=ga&cd=CAIyGmM2Nzk3ODA2ZWViNjVjODI6Y29tOmVuOlVT&usg=AFQjCNGz0n0ZnuiVEilj8X1fkiRlbHVldw