The largest U.S. cryptocurrency operator, Coinbase, estimates $20 billion worth of crypto is sidelined until custody solutions make sense.
source https://www.google.com/url?rct=j&sa=t&url=https://www.forbes.com/sites/rachelwolfson/2018/09/20/custodial-solutions-are-latest-innovation-in-cryptocurrency-ecosystem-as-seen-by-coinbase-and-others/&ct=ga&cd=CAIyGmM2Nzk3ODA2ZWViNjVjODI6Y29tOmVuOlVT&usg=AFQjCNFE9A-Uw23blL2dde7xCNEPbpDWWg